Data privacy statement

Introduction

With the following data protection declaration we would like to inform you about the types of personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as "online offer").

The terms used are not gender-specific.

Last updated: 14.01.2021

Contents

 

Responsible

Avec Marie – Events

Owner: Marie-Caroline Utsch

E-Mail: events@avec-marie.de

Overview of data processing

The following overview summarises the types of data processed and the purposes of their processing and refers to the persons affected..

 Types of processed data:

  • Customer information (e.g. names, adress).

  • Content information (e.g. text input, fotos, videos).

  • Contact information (e.g. email, telephone numbers).

  • Meta and communication data (e.g. device information, IP adresses).

  • Usage data (e.g. visited websites, interests in contents, access times).

  • Contractual data (e.g. subject matter of the contract, contract term, customer category).

  • Payment information (e.g. bank details, invoices, payment history).

 

Categories of affected persons:

  • Employees (e.g. applicants, former employees).

  • Business and contract partners.

  • Interested parties.

  • Communication partners.

  • Customers.

  • User (e.g. website visitors, user of online services).

 

Purpose of processing:

  • Analysis of website visitors' actions.

  • Organizational procedures

  • Interest and consumer based marketing.

  • Contacting and communication.

  • Conversion tracking (to measure efficiency of marketing actions).

  • Profiling (creation of user profiles).

  • Remarketing.

  • Measurement of reach (e.g. statistics on access data, identificiation of returning visitors).

  • Tracking (e.g. interest and consumption based profiling, use of cookies).

  • Contractual deliverables and services.

  • Administration and responding to enquiries.

 

Relevant legal bases

 In continuation, we are providing the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence.

 

  • Consent (Art. 6 Paragraph 1 p. 1 lit. a GDPR) - The data subject has given his/her consent to the processing of his/her personal data for one or more specific purposes.

  • Contractual performance and precontractual requrests (Art. 6 Paragraph 1 p. 1 lit. b. GDPR) - The processing is necessary for the fulfillment of a contract of which the concerned person is part or in order to take steps at the request of the person prior to entering into a contract.

  • Legal obligations (Art. 6 Paragraph 1 p. 1 lit. c. GDPR) - The processing is necessary for compliance with a legal obligation to which the responsible is subject.

  • Rightful interests (Art. 6 Paragraph 1 p. 1 lit. f. GDPR) - The processing is necessary in order to protect the legitimate interests of the responsible or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the person concerned which require the protection of personal data.

 

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

 

Security measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the varying degrees of probability of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate for the risk.
 

These measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, assurance of availability and segregation of data relating to them. Furthermore, we have established procedures to ensure that concerned persons' rights are exercised, data is deleted and responses to data threats are made. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transfer and disclosure of personal data

Within the scope of our processing of personal data, it happens that the data is transferred to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.

 

Data processing in third countries

 

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to explicit consent or contractually or legally required transfer, we process or allow the data to be processed only in third countries with a recognised level of data protection, including the US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR).

Iinformation page of the EU Commission:

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de.

 

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as "user IDs").

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted latest after a user leaves an online offer and closes his browser.

  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users used for reach measurement or marketing purposes can also be stored in such a cookie.

  • First-party cookies: First-party cookies are set by ourselves.

  • Third Party cookies: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.

  • Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).

  • Statistical, marketing and personalisation cookies: Cookies are also generally used in the context of measuring reach and when the interests of a user or his behaviour (e.g. viewing certain content, using functions etc.) on individual web pages are stored in a user profile. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as "tracking", i.e., following the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or when obtaining your consent.

 

Information on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.
 

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility to revoke a given consent at any timeor to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared via the website http://www.youronlinechoices.com/. You will also find more information on the cookies processed on our website, where you can change or withdraw your consent.

Processing of cookie data based on consent: Before we process data within the scope of the use of cookies or have them processed, we ask users for their consent, which can be revoked at any time. Until consent has not been given, only cookies that are necessary for the operation of our online offer will be used. Their use is based on our interest and the interest of the users to fulfill the expected functionality of our online offer.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses)

  • Concerned persons: Users (e.g. website visitors, users of online services)

  • Legal basis: Consent (Art. 6 paragraph 1 p.1 lit. a GDPR), legitimate interests (Art. 6 paragraph  1 p1 lit. f. GDPR).

 

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the scope of contractual and comparable legal relationships as well as associated measures and within the scope of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process these data in order to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with these data and for the purposes of business organisation. We only pass on the data of the contractual partners to third parties within the framework of the applicable law to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

Which data is required for the above-mentioned purposes is communicated to the contractual partners before or during data collection, e.g. in online forms, by special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection statements of the respective third-party providers or platforms apply in the relationship between users and providers.

Events: We process the data of the participants of the events, functions and similar activities offered or organized by us (hereinafter uniformly referred to as "participants" and "events") in order to enable them to participate in the events and use the services or activities associated with participation.

If we process health-related data, religious, political or other special categories of data in this context, then this is done in the context of publicity (e.g. at thematically oriented events or serves the purpose of health care, safety or is done with the consent of the persons concerned).

The required information is identified as such in the context of the conclusion of the order, purchase order or comparable contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to make any necessary arrangements. Insofar as we gain access to information from end customers, employees or other persons, we process this information in accordance with legal and contractual requirements.

 

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category)

  • Persons concerned: Interested parties, business and contractual partners, customers.

  • Purposes of processing: contractual services and performances, contact requests and communication, office and organisational procedures, administration and answering of requests.

  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 p. 1 lit. b. GDPR), Legal obligation (Art. 6 Paragraph 1 p. 1 lit. c. GDPR), Legitimate interests (Art. 6 Paragraph 1 p. 1 lit. f. GDPR).

Getting in touch

When contacting us (e.g. via contact form, e-mail, telephone or social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries within the scope of contractual or pre-contractual relations is carried out in order to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interest in answering the inquiries.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).

  • Persons concerned: communication partners.

  • Purposes of processing: contact requests and communication.

  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 paragraph 1 p. 1 lit. b. GDPR), legitimate interests (Art. 6 paragraph. 1 p. 1 lit. f. GDPR)

Provision of online offer and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the scope of providing the hosting offer may include all data concerning the users of our online offer, which are generated within the scope of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

Sending e-mails and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

  • Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Persons concerned: Users (e.g. website visitors, users of online services).

  • Purposes of processing: contractual services and service.

  • Legal basis: legitimate interests (Art. 6 paragraph 1 p. 1 lit. f. GDPR).

 

Used services and service providers:

 

Cloud services

We use software services accessible via the internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information as well as chatting and participating in audio and video conferences.

In this context, personal data may be processed and stored on the servers of the providers, as far as they are part of communication processes with us or otherwise processed by us as described in this privacy policy. Such data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata that are used by them for security purposes and for service optimization.

If we use the cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on the users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for the processing is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of cloud services has been agreed upon in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes).

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Persons concerned: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.

  • Purposes of processing: office and organisational procedures.

  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

 

Used services and service providers:

 

Online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by which the user information relevant for the presentation of the aforementioned content is stored. This information may include, for example, the content viewed, web pages visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the online marketing procedure does not store any clear user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

As a rule, the information in the profiles is stored in the cookies or by means of similar procedures. These cookies can later be read out and analysed for the purpose of presenting content on other websites that use the same online marketing procedure, and can also be supplemented with additional data and stored on the server of the online marketing procedure provider.

As an exception, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing methods we use and the network links the profiles of the users in the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

In principle, we only receive access to summarized information about the success of our advertisements. However, we can check in the context of so-called conversion measurements which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.​

Notes on legal bases: If we ask users to give their consent to the use of third parties, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services).

 

In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy:

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Persons concerned: Users (e.g. website visitors, users of online services), interested parties.

  • Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visitor action analysis, interest-based and behavioural marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors)

  • Security measures: IP-Masking (pseudonymisation of the IP address).

  • Legal basis: Consent (Art. 6 paragraph 1 p 1 lit. a GDPR), legitimate interests (Art. 6 paragraph 1 p. 1 lit. f. GDPR).

  • Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection stated for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to switch off cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: http://optout.aboutads.info.

Used services and service providers:

Presence in social networks

We maintain online presences within social networks in order to communicate with active users or to offer information about us.

Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users' rights could be made more difficult. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they thereby undertake to comply with the data protection standards of the EU.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Additionally, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection statements and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of rights of affected persons, we would also like to point out that these can be most effectively adressed at the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. Should you nevertheless require assistance, please contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Persons concerned: Users (e.g. website visitors, users of online services).

  • Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).

  • Legal basis: legitimate interests (Art. 6 paragraph 1 p. 1 lit. f. GDPR).

 

Used services and service providers:

 

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for processing these data ceases to apply or if they are not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose retention is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection references of this data privacy statement.

Amendment and update of the data privacy policy

We ask you to inform yourself regularly about the content of our data privacy statement. We will adapt the data privacy statementas soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. consent) or to receive other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of invidivuals affected

 

As person concerned, you are entitled to various rights under the GDPR, which result in particular from art. 15 to 18 and 21 GDPR:
 

  • Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.

  • Right of withdrawal in case of consent: You have the right to revoke consents given at any time.

  • Right of information: You have the right to request confirmation as to whether data in question is being processed and to receive information about this data and to receive further information and a copy of the data in accordance with legal requirements.

  • Right of rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the law.

  • Right to erasure and restriction of processing: You have the right to request that data concerning you be erased immediately in accordance with the law or, alternatively, to request a restriction of processing of the data in accordance with the law.

  • Right to data transferability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format, in accordance with the law, or to request that it be transferred to another responsible party.

  • Complaints to the supervisory authority: You also have the right, in accordance with the statutory provisions, to file a complaint with a supervisory authority, in particular in the member state in which you are normally resident, your place of work or the place where the infringement is alleged to have occurred, if you consider that the processing of personal data relating to you is in breach of the GDPR.

 

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